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It's hard to rationalize keeping it going with the dismal sales. They need to redesign it and release the new model in 2013 or 2014 with alot of hype and advertising to get people in the doors to look at it. If I've ever seen a Tribeca commercial, I don't remember it.
 

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Advertising has been Subaru's weakness for a long time. They do pretty good at magazine ads for the STI, and a few for the Legacy & Forester, but the Tribeca has been completely ignored. I don't believe I've ever seen a TV or print ad for Tribeca either.

It's almost like they WANT it to fail.
 
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